A thief was caught after stealing some paintings from the Louvre in Paris, when his getaway van ran out of fuel. Given bail at his first hearing, a reporter asked him on the steps of the courthouse, how he forgot such a vital part of his plan. “Simple,” said the thief, “I had no Monet […]
Running your own business is a highly rewarding, but often a risky endeavor. As with anything else, increasing your chances of success begins with preparation. And when it comes to transforming your dream into reality, the key to successfully jump starting your business is simple: plan the work and work the plan. Whether you’re just […]
It doesn’t take a downturn in the economy to create problems for your business. Every business has its ups and downs even in booming markets. The question is; Are you and your business well prepared and equipped to face the challenges of a soft or hard economy? Many entrepreneurs fear the downturn, and dread the […]
The word ”strategy” is derived from a classic Greek word meaning ‘ the quality and skills of a general”. In business, as in warfare, a fight looks very different depending on where you stand. If you want to understand the strategic implications of issues, then it is important for you to take a long-term view […]
In a previous article, I emphasised that the ultimate secret to successfully marketing your business is to “NEVER STOP MARKETING – no matter how busy or successful you become”. In this article we will discuss the essence of finding your business’ main focus, and getting more clients by utilising effective strategies to optimise your business […]
An award-winning business coaching & consulting firm founded in 1997 by Michael Yacoub with the aim to help businesses to radically increase sales and drive long-term growth and profitability.
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