Business StrategyE-CommerceMarketing

Have a Solid Search Engine Optimisation Strategy

Some of the best eCommerce stores never get seen by their ideal client because they have no search engine optimisation (SEO) strategy. So, what’s all the fuss about SEO anyway?

SEO is the process of optimising your website to get organic traffic from the search engine results page, like on Google. In short, without the right strategy, your potential customers will never be able to find you.

Search engines want to provide the best service for their users. So, when a user types in certain keywords, companies like Google want to spit back the best results. If you sell clothing made from organic cotton, all those words should be all over your site in a natural way.

What’s the Point?

The point is you want to rank higher than your competition on Google. Back in the day, when we weren’t so used to the internet, we would peruse the first page or two of results, taking our time, marvelling at all the information available to us.

Flash forward to today and we have millisecond attention spans. It’s important not just to rank on the first page, but as close to the number one spot as possible. How do you do this? You make sure specific keywords are used naturally throughout your entire website.


SEO Tips and Tricks

Research Keywords

Never fear — there are a ton of SEO tools available that can help you with choosing the right keywords. One of the best is SEMrush. You can sift through important information and statistics as you build your list of keywords. It will even help you with ideas for content.

Understand What “Stuffing” Is and Avoiding It

If you stuff your site with unnatural-sounding keywords, you will commit some very clear no-nos that can get you in hot Google water. Your keywords need to flow naturally, or they see it as manipulating the system. Ten keywords in a 100 word-description is 10% and definitely a trigger.

Research the Market

When you search what you sell, what competitors come up? If there are quite a few and they very closely match what you do, you need to sign up for a free growth session so you can find out how to make your competition irrelevant. Look at their sites and try to pick out their keywords and phrases. Use them!


Know Where Keywords Should Go

There is a method to what can seem like madness. You’ll need great keyword placement in four places:

  • Page title
  • Meta description
  • Header tags
  • URL

Don’t worry — there’s always help out there! A great site called BrightEdge offers recommendations for adding keywords in the most important places on your page.

Deliver High-Quality Content

When people do an internet search, Google works to make good on their mission statement. So, you want to fall in line with their brand’s promise:

  • Deliver the most relevant and reliable information available
  • Maximise access to information
  • Present information in the most useful way
  • Help creators succeed online

If your users search “white, organic cotton, boat neck shirt” and you have one but you’ve only labelled it an “organic cotton shirt,” you’re not going to top the list. Once you get SEO down, it becomes much easier. You don’t have to go it alone, though! At A360 Business Coaching, we help eCommerce businesses come up with the perfect strategy for you.

Actionable Items to Improve Your eCommerce Business’s Success

  • Research the parts of a page: URL, page title, meta description and header tags.
  • Pick one or two SEO tools to help introduce you to a strategy.
  • Sign up for A360 Coaching’s free growth session for help with this important part of your eCommerce business.

Avoid These Common Pitfalls

  • Being vague with your keywords
  • Not searching your business online and working to rank higher
  • Stuffing keywords